Business Growth

1. Parcel statistic

We are a retail company that offers a direct selling approach. We are using e-commerce as our market tool. Starting 2014 until now, we are able to deliver parcels across the country. Recently, we managed to level up our parcel out up to 200% in a year.

2. Product

In 2014, we started by building our own first product, Lafia Care. Over the years, we have launched several products such as Lafia Men, Lafia B’Shine, Dinara, Javatis and Rubika. Here, we enhance our focus on product development as an extension of marketing efforts because both are not from separate functions.

3. Technology

There is no time out for perfection. Here, we are always looking for more opportunities to build efficient and effective business operations. Technology is the best way for transforming dreams into reality.  Starting with the establishment of this company, we keep in line with the company’s vision and mission by continuously upgrading our business system into everyday operations. With this in mind, our sales climb up to 200% in a year by creating loyal customers from good after-sales service.

We aim to be the first choice among land and property developers in Malaysia. Today, we have acquired one strategic residential land located in the historical state of Malaysia.

Why should we work on investment? In Lazic, we believe the investment is a tool that can grow the company’s potential long-term returns. Here, we choose to invest by using one of the listed financial holding companies at Bank Negara Malaysia.